Our target audience would probably be at the age between 14 – 21 as they will tend to like indie/pop music more. Our target audience will also most likely be a woman, as throughout the video the male gender is being emasculated, which makes the female performer seem more powerful and influential to other women. People watching our video will also enjoy watching romantic and indie films, they will also like other indie music. As the lyrics are describing a relationship falling apart, this is a common experience so our audience might able to relate to the narrative.
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