Evaluation Q4: What have you learned from your audience feedback?

We uploaded our music video on Vimeo as we needed a place to share our video which allowed people to watch, rate and comment on. With this website, we was able to see how much plays and likes it got, along with people's opinion. Unfortunately we couldn't gather as much feedback on this site as an account was required but luckily I got the audience feedback in other ways such as interviews and questionnaires. According to the statistics, the video was more active at the end of January because there was a higher number of loads and plays.

Below shows the embedded video from Vimeo along with our statistics (click to enlarge):

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Music Video Feedback

Interviewee #1

What did you like about the music video?

I liked the slow motion effect and green screen effect.

What didn't you like about it?

I didnt like the beginning when make up was used to create words because it was too light and couldnt see the end letter.

Interviewee #2

What do you like about the music video?

What I like about it is the way it's filmed and the way it went into 4 different boxes at some points.

What didn't you like about it?

What I dont like about it is that it was always in the same place, I think it should've been shot in different places aswel.

Interviewee #3

What do you like about the music video?

I liked the split shots and I liked the way they zoomed in on the house at the start. I liked how they moved apart from the sofa and when they were sitting on the stairs when ketchup goes on her shoe.

What didn't you like about it?

I think there should've been more variety of shots because some bits are repetitive.

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Feedback for Music Video - Questionnaire Results

Feedback for Ancillary Products - Questionnaire Results

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Music Video Analysis

After gathering feedback from both interviews and questionnaires, it is obvious that the audience had noticed each and every one of the effects we used. The most popular edit of ours which stood out towards the audience was most likely the box cut edit which ran throughout the music video. Our audience also noticed other effects such as the slow motion, green screen and zoom in effects. When watching the crowds reaction, it was clear that they found it quite humorous especially at the ketchup scene as they bursted out in laughter - we also see this in our Interviewee #2's reaction video. From analyzing my survey results, it showed that 100% of the people who took the survey said that the music video suited its genre which was a relief!

Like every music video, there is always constructive critism and feedback which I must take as it will benefit me in future. The comments that were consistently said were "there should've been more variety of shots", "different scenes" and "more locations". One of the major aspects which affected the music video was the performance of our artist as she lacked the energy and stayed still for a long period of time, this was noticed by 4 out of 6 people on my survey. Unfortunately the majority of the audience who took part in the survey rated it a 2/3 out of 5, which may seem a bit harsh but I wouldn't disagree as I now know what lowered the standards of my music video.

I now know what is required to gain or lose the audiences interests after acknowledging their point of view. It is quite obvious that there are lots of pro's and con's into why people like and dislike our music video. The feedback has definately helped me as the audience pointed out certain aspects which I didn't consider before filming the music video. If I had the chance to re-create the music video, I would guarantee that there would be a far better outcome at hand! I would definately consider having more locations, possibly outdoor too, so the audience wouldn't get bored of watching the repetitive scenes. I would also consider having our artist to perform better such as guiding her and telling her what to do such as dancing. Also different costume for different locations would be more interesting as one interviewee stated. Our filming could also improve in movement as our camera literally stayed still for the whole music video, I would most definately refilm this with camera movements to with the beat of the song to make the music video more lively. Overall I believe I did an okay job but if I had the chance to recreate it, it would be mind blowing thanks to the feedback. Other than that, I am quite happy with the outcome and the reaction from the audience as the target audience we were aiming at were mainly young teenage girls.

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Ancillary Products Analysis

I obtained feedback for my ancillary products, the digipak and advertisement, through a survey and it showed more of a positive result than negative. Judging from the responses, it looks like the viewers enjoyed my ancillary products and each liked different aspects and effects. Some interviewees commented saying that it "literally looked like real products" and it was "very professional". Viewers also acknowledged the colour and theme used, especially the inner panel with the tiles of images. From looking at my results, it is clear that the viewer knew what genre it was out of the 5 different genres which proved that my ancillary products presented itself in the right category. Fortunately, the majority of the audience rated my ancillary products 4/5 out of 5! I was very pleased with this outcome.

I also gained some advice that the audience gave me which included the font choice, or typography work on the cover - this was commented by 3 out of 7 people. They also recommended to me that I could've used a better picture of her where she looked more professional and possibly more happy. I also managed to show the 2 versions of the advertisement poster and one of the interviewees said that they had prefered the original poster with the image tiles.

As a whole, the feedback were very useful to me because it showed me what was required to catch the audiences eye. The audience seem to like my ancillary product designs rather than dislike for many reasons so I am satisfied. But for the advice, I couldn't disagree with them nonetheless. If I was able to reproduce the digipak and advertisement poster, I would definitely take their comments into consideration. I absolutely agree about the font/typography comment as I used a rather basic type of font and barely applied any outstanding effects on it. I would also take high quality pictures with a white background instead of the usual photos with background interference which may affect the editing. Overall I think I done a brilliant job and I am proud of the outcome myself. The audience feedback was also positive in general as we were aiming at a young target audience.

Evaluation Q3: How did you use media technologies in the construction and research, planning and evaluation stages?

*All .gifs made by myself through Adobe Photoshop Animation.*

Evaluation Q4, What have you learned from your audience feedback?

Feedback
by: mpalc


The following clips of our audience feedback are things we've taken into consideration : -

The Link below gives you direct accsess to Vimeo where our video is held, you can see ratings and comments people have given us:-

vimeo.com/32958025

Evaluation Q3, How did you use media technologies in the construction and research, planning and evaluation stages?



End result

Below i have included our animatic

Evaluation Q2, How effective is the combination of your main product (video) and ancillary text (digipak and advertisement)?

Prezi

Evaluation Q2: How effective is the main combination of your main product and ancillary texts (digipak and advertisement)?

EVALUATION Q4: What have you learned from your audience feedback?

Music Video

Audience Feedback

 

By using vimeo we was able to upload our music video, and others can rate and comment on it. This allowed us to see other people’s opinions. The Link below will give you direct acess to Vimeo where you'll find our video, and you can see all ratings and comments we have recieved.


http://vimeo.com/32958025

Looking at all of feedback that we received on our music video I can see that people mostly enjoyed the box editing, as the found it interesting to watch. Other positive feedback was also about the slow motion effect, the zoom in on the house, the way the moving apart on the sofa was edited. We also received some negative comments on the amount of shots, as we didn’t have a very wide variety of different shots. Another thing someone didn’t like was the lighting in the begging as they believed it was too bright and some of the letters couldn’t be seen. Looking at our feedback it’s clear to see what we could have changed. Most importantly would be the variety of shots, as it gets a bit repetitive and this could be boring for the viewer. We could have also included more movement as our artist is very static which could again get a little boring. What i’ve personally learned from the feedback we received is that we should have filmed in different places so that it could be more interesting for the viewer, I believe that if we added a wider diversity of shots then our music video would be of a higher standards. If we could improve it now, then this would definitely be the most important thing to fix. The feedback does make me look at our music video in a different light, as there is some particular things that people liked and disliked that I didn’t particularly notice beforehand, but now that they have been pointed out I can understand their comments. An example of this is the comment we received about the beggining of our music video and how some of the letters couldn’t be read because of the light, which I hadn’t noticed before but after that I could see that there might be some difficulty for people to see it from watching the first time.

Digipak
  Audience Feedback


Marcella Rob - 'I really like the your chosen theme, i think that all the colours blend in vey well and it works really good with the main photographs and the graphics. The layout is also visually good and clear. The only improvement I would say is to make the font a darker colour and maybe a bit more simple.'

Mary Walshe - 'I liked the design and layout, and how you made it look pretty and professional.'

Yasemin Guzel - 'I like how the shirt matches the background. But i dont like the effect which has been put over the whole of the digipak.'

The feedback that I received on my digipak was very positive and helpful. Looking at the feedback as a whole there wasn’t much that I could improve on. As I received mixed negative and positive comments, this meant that if I was to have changed one thing to please one person another person wouldn’t have liked it. An example of this is the scrunched up effect, as Marcella says ‘'I really like the your chosen theme ... and the graphics’ and Mary says ‘'I liked the design and layout’ which is contradicted with Yasemin’s comment ‘But i dont like the effect which has been put over the whole of the digipak.’  This shows that there is a mixture of feelings towards this particular editing effect. I received other positive comments like ‘I think that all the colours blend in very well and it works really good with the main photographs and the graphics. The layout is also visually good and clear.’, 'I liked ... how you made it look pretty and professional.' and 'I like how the shirt matches the background.’. I also received a comment on how I could improve my digipak ‘I would say is to make the font a darker colour and maybe a bit more simple’  this was very helpful as from this specific feedback I can see where I could have improved my work in order to make it more clear and for it to look even better. From all the feedback I received I can see that there isn’t a lot I could have changed. Personally I think that if I made the font more clear by changing the colour or font, my work would look more professional and the text would be easier to read. What I’ve learned from this feedback is that maybe I should have made the design even more simple, as some people may think it looks a bit clattered. If I could improve my work now, I would definitely change the fonts used on the front panel for the artist name and album as I don’t personally think they look good. The feedback that I received has definitely made me look at my digipak in a different light as there are things which I don’t personally like which other people thought was a positive contribution towards the digipak.

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Audience Feedback

Mary Walshe - 'I liked the colour scheme and mixture of photographs. But i think that you should have made the photographs natural.'

Yasemin Guzel - 'I like the font and the way it's all set out. I also like how the shirt of the artist matched the background. But like i said about the digipak i don't like the effect over it.'   

Looking at the feedback which I received on my advertisement seems very similar to the one on my digipak. I received positive comments like ‘'I liked the colour scheme and mixture of photographs’ and 'I like the font and the way it's all set out. I also like how the shirt of the artist matched the background’. I also received a negative comment on my choice of edit which was used ‘But I think that you should have made the photographs natural.' and ‘i don't like the effect over it’. From all the feedback I received I can see that there isn’t a lot I could have changed, but the scrunched up effect. However if I was to change this in my advertisement then it wouldn’t link with my digipak and clear connection would not be seen through my ancillary work. Personally I think that if I was to change the editing effect on my advertisement it would make it look dull and uninteresting. However as two people have made the same negative comment, to improve my advertisement I could maybe tone it down, as this would make the photographs look more natural. I’ve learned from this feedback that I should have made my advertisement more simple, as this would maybe appeal to more people. The feedback that I received has certainly made me look at my advert in a different light as there was both negative and positive comments which I didn’t expect, so now that they have been pointed out I can understand to why someone would think this.

Considering my target audience I believe that I have questioned a similar group of people in order to obtain audience feedback. My artist’s music and therefore my music video and ancillary work are focused to attract young women and teenagers. So looking at my audience feedback I believe that is quite accurate to the reaction I would receive.