To film our music video we used brand new state of the art camera's which allowed us to get a better quality of filming. The camera also allowed to focus each shot manually, which was very helpful as it made our shots look better. The zoom in/out effect on the camera allowed us to zoom into the house for our opening shot effectively, it was smooth throughout. Having two memory cards was very helpful as if one got full up, it would automatically start using the second one, so we didn't have to worry about running out of space. Also on the camera there is an option to delete clips so if there were any un-needed clips and we were running out of space we could delete them.
Blogger allowed me to keep a record of the progression I was making during the creating of my music video and ancillary products. Both my planning and research was recorded on blogger, during the process. I posted all of my ideas and inspirations on blogger so that I won’t forget them and this helped me to keep all my work organised and in one place. This was way my teachers could also see how I was getting on wth my work.
We used the internet for research purposes throughout our project. We used different websites at different times in order to help us plan. For example before and throughout filming our music video we used youtube to look at other music videos so that we could get inspired. This was in fact very helpful as it allowed us to get ideas on different shots and editing techniques. For example our idea of split editing came from watching Beyonce's 'Countdown' music video. When doing research on the real artist of the song we used her official website, which helped us to find out more information about the artist, some personal like photos and information about her music and some more open like tour dates. Before starting to create my own digipak i used google in order to look at other digipaks of the same genre, which helped me to see what kind of conventions I had to include.
Creating a digital storyboard
(closer view of what our storyboard looked like)
After drawing out our storyboard and the taking pictures of each shot we then put it into final cut pro so that we could create an animatic storyboard, we also added our chosen song so we had an idea of how long each shot will be. This was very helpful in the editing process as we had already planned where each shot should go and around how long it should be. Even though we made some changes from our original idea, the anamatic storyboard was very useful. Below you can see the animatic storyboard.Final Cut Pro was a very important media technology for the construction of our music video. We used it in order to edit together our music video. Final Cut allowed us to edit our music video to qualified standards. It also allowed us to use a number of different edits in order to make our music video look better and more eye-catching. For example the use of ‘chroma key’ editing which allowed us to use the green screen. Below you can see a video which I made showing how I used the ‘chroma key’. I believe that this edit was very helpful in making our music video more interesting to the audience.
Another edit which I think was very important in making our music video look better and more lively was the change in colour. I did this by adding a video filter called ‘Colour Corrector’. This allowed us to edit the lighting of the shots, in the video below you can see how I done this in our music video. By changing the colour of the shots it made our video brighter and more vibrant, and this would more enjoyable for the audience.
In order to construct my ancillary products I used the programme Photoshop. In the images below you can see the different stages of each product being made. Photoshop was very useful and once getting the hang of it, it was quite straightforward to use. Through the process of making my ancillary products I changed my mind a couple of time, as you can see in the images below, and as i saved my work as a Photoshop file I could edit as many times as I wanted which was very useful.
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Front Panel
As you can see in all my ancillary work, I carried on the same idea throughout of the scrunched paper effect. This was done on Photoshop, below you can see a step by step of how I created this effect.
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