Wednesday, 18 January 2012

EVALUATION Q4: What have you learned from your audience feedback?

Music Video
Audience Feedback
 

By using vimeo we was able to upload our music video, and others can rate and comment on it. This allowed us to see other people’s opinions. The Link below will give you direct acess to Vimeo where you'll find our video, and you can see all ratings and comments we have recieved.


http://vimeo.com/32958025

Looking at all of feedback that we received on our music video I can see that people mostly enjoyed the box editing, as the found it interesting to watch. Other positive feedback was also about the slow motion effect, the zoom in on the house, the way the moving apart on the sofa was edited. We also received some negative comments on the amount of shots, as we didn’t have a very wide variety of different shots. Another thing someone didn’t like was the lighting in the begging as they believed it was too bright and some of the letters couldn’t be seen. Looking at our feedback it’s clear to see what we could have changed. Most importantly would be the variety of shots, as it gets a bit repetitive and this could be boring for the viewer. We could have also included more movement as our artist is very static which could again get a little boring. What i’ve personally learned from the feedback we received is that we should have filmed in different places so that it could be more interesting for the viewer, I believe that if we added a wider diversity of shots then our music video would be of a higher standards. If we could improve it now, then this would definitely be the most important thing to fix. The feedback does make me look at our music video in a different light, as there is some particular things that people liked and disliked that I didn’t particularly notice beforehand, but now that they have been pointed out I can understand their comments. An example of this is the comment we received about the beggining of our music video and how some of the letters couldn’t be read because of the light, which I hadn’t noticed before but after that I could see that there might be some difficulty for people to see it from watching the first time.

Digipak
  Audience Feedback
Wordle: Untitled

Marcella Rob - 'I really like the your chosen theme, i think that all the colours blend in vey well and it works really good with the main photographs and the graphics. The layout is also visually good and clear. The only improvement I would say is to make the font a darker colour and maybe a bit more simple.'

Mary Walshe - 'I liked the design and layout, and how you made it look pretty and professional.'

Yasemin Guzel - 'I like how the shirt matches the background. But i dont like the effect which has been put over the whole of the digipak.'

The feedback that I received on my digipak was very positive and helpful. Looking at the feedback as a whole there wasn’t much that I could improve on. As I received mixed negative and positive comments, this meant that if I was to have changed one thing to please one person another person wouldn’t have liked it. An example of this is the scrunched up effect, as Marcella says ‘'I really like the your chosen theme ... and the graphics’ and Mary says ‘'I liked the design and layout’ which is contradicted with Yasemin’s comment ‘But i dont like the effect which has been put over the whole of the digipak.’  This shows that there is a mixture of feelings towards this particular editing effect. I received other positive comments like ‘I think that all the colours blend in very well and it works really good with the main photographs and the graphics. The layout is also visually good and clear.’, 'I liked ... how you made it look pretty and professional.' and 'I like how the shirt matches the background.’. I also received a comment on how I could improve my digipak ‘I would say is to make the font a darker colour and maybe a bit more simple’  this was very helpful as from this specific feedback I can see where I could have improved my work in order to make it more clear and for it to look even better. From all the feedback I received I can see that there isn’t a lot I could have changed. Personally I think that if I made the font more clear by changing the colour or font, my work would look more professional and the text would be easier to read. What I’ve learned from this feedback is that maybe I should have made the design even more simple, as some people may think it looks a bit clattered. If I could improve my work now, I would definitely change the fonts used on the front panel for the artist name and album as I don’t personally think they look good. The feedback that I received has definitely made me look at my digipak in a different light as there are things which I don’t personally like which other people thought was a positive contribution towards the digipak.
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Audience Feedback

Mary Walshe - 'I liked the colour scheme and mixture of photographs. But i think that you should have made the photographs natural.'

Yasemin Guzel - 'I like the font and the way it's all set out. I also like how the shirt of the artist matched the background. But like i said about the digipak i don't like the effect over it.'   

Looking at the feedback which I received on my advertisement seems very similar to the one on my digipak. I received positive comments like ‘'I liked the colour scheme and mixture of photographs’ and 'I like the font and the way it's all set out. I also like how the shirt of the artist matched the background’. I also received a negative comment on my choice of edit which was used ‘But I think that you should have made the photographs natural.' and ‘i don't like the effect over it’. From all the feedback I received I can see that there isn’t a lot I could have changed, but the scrunched up effect. However if I was to change this in my advertisement then it wouldn’t link with my digipak and clear connection would not be seen through my ancillary work. Personally I think that if I was to change the editing effect on my advertisement it would make it look dull and uninteresting. However as two people have made the same negative comment, to improve my advertisement I could maybe tone it down, as this would make the photographs look more natural. I’ve learned from this feedback that I should have made my advertisement more simple, as this would maybe appeal to more people. The feedback that I received has certainly made me look at my advert in a different light as there was both negative and positive comments which I didn’t expect, so now that they have been pointed out I can understand to why someone would think this.


Considering my target audience I believe that I have questioned a similar group of people in order to obtain audience feedback. My artist’s music and therefore my music video and ancillary work are focused to attract young women and teenagers. So looking at my audience feedback I believe that is quite accurate to the reaction I would receive.

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