We were influenced by a range of existing music products which we were able to gain initial ideas from. When researching, we had to make sure that we didn't copy the ideas exactly but to create the ideas in our own way. Our group looked and covered all aspects of a music video which included camera work, editing and mise en scene and had to consider what was and was not suitable for the genre of our artist.
Before starting our music video project, we researched conventions from Andrew Goodwin and Carol Vernallis's theories on music videos. When looking at music videos, we found that their theory was correct and that a majority of music videos had followed their ideas and conventions.
Our music video follows the following conventions:
- Our video uses the artist both as narrator and as a character
- Our artist often looks directly at the camera as an extension of performance to try involve the viewer
- The use of jump cuts
- A master shot (base track) is used to give the video a structure
- Our video is repeatedly edited to the beat of the song
We were influenced by a range of different artists from editing, camera work and visuals. We also decided to challenge the conventions of the genre and tried to think outside the box by studying different genres.
Jay Sean - 2012 Reem X - Foundations
Jay Seans' video, 2012, has influenced us in editing because there is an effect which they use in the beginning where it zooms in from space to the building. We have also used this effect for our intro and zoomed from outside the house to the inside as shown below. When filming and editing this part, we encountered a problem as we took a still shot at first and were unable to make a zoom in effect on the editing software. Therefore we had to re-film this scene and zoomed in using the camera itself so that later on in the editing production we had to fade it smoothly into the next scene.
Beyonce - Countdown Reem X - Foundations
Beyonces' new music video, Countdown, is packed with box-cut edits which influenced us in using the same kind of effect. This music video has used it as a motif and has created it effectively to suit the theme and colours of the video. We used this effect around 4 times for scenes such as the close ups of facial expressions and a scene with the beers.
Rihanna - Hate That I Love You Reem X - Foundations
Rihannas video, Hate That I Love You, is one of the many love songs that involve the artist inside a house, or their home as their location set. Although her song is a lot more deeper with feelings and emotions, we kept it at a similar location of our artist being at home.
| Digipak My digipak was inspired by the 2 album covers above as I grabbed different aspects for inspiration. Adele's album inspired me in many ways as her cover design is very simple yet effective, she is presented as an artist who is a serious musician and doesnt seek the male gaze. As our artist is similar, I got my artist to do a similar pose and then captured a close up of her. Pixie Lott's album was also an inspiration because she is also in the Pop genre and coincidently her album cover had a big X which could relate to my theme. Her use of colours such as hot pink and white really inspired me as it added a feminine touch towards the design. |
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