Analysis of Three Digipaks Relating To My Genre

Adele’s digipak has a very simple design. The picture used on the album cover of the singer creates strong connotations of femininity with her soft facial expression and little use of make-up which enhances her natural beauty. The choice of colour adds a sense of elegance as grey and white are very settle and graceful colours, which adds to her eleganc.  The album cover is able to introduce the sort of music which will be inside, through the peaceful appearance the buyer can assume that the music will be relaxed and calm. The font used is very clear and easy to read which will makes it stand out, they have used this font throughout the digipak which is very important as it continues the theme. Again the photograph used on the back conveys femininity but what is interesting is that they have exposed Adele’s natural beauty showing her in a positive light for females all around the world. This is something my group my want to take into consideration as we are trying to expose our artist as a serious musician and not someone who is trying to attract the male gaze.

Lily Allen’s digipak is very bright and it works well in catching the buyer’s attention. The image is a wide shot which allows the audience to clearly see the all of the artist and her costume which is very important as it will tell the audience a little about the artist. The name of the artist is written in a black bold clear font and this will make it clear for the viewer and will catch their attention. The album name is again written in black however it is smaller which is a following the convention of digipaks, they have also used a different font which is more feminine. The bright colours used convey that the target audience would be teenagers and young adults as the colours are associated with femininity. The artist is being represented as quirky and fun which can suggest that her music will be on the same lines.  The back cover features a selection of random letters and numbers which is a recurring theme throughout the digipak. The letters have bright colour on them which emphasises the fun feel portrayed on the front cover. The artist’s website is featured on the back cover, allowing the viewer to find out more information about the artist. This digipak is very different to both Adele’s and Amy Macdonald’s as theirs are more plain and elegant as Lily Allen’s is more fun. As I am planning my digipak now I can consider taking in some of the playfulness of this digipak.

Amy Macdonald’s digipak is very simple and has a theme running throughout, which is done by the use of the same text font and colours. The picture that has been used on the album cover of the singer builds to the easy going theme of the album. The picture is close up of the female artist, it is very simple and her natural make up creates a sense of elegance and again adds to the theme of the digipak, the background has been blurred out which makes us focus on her. The simple design of the digipak that they have used introduces the artist and peaceful and relaxed which suggests that the music inside will be similar. The same font carries on throughout the digipak, the font itself is again very simple which is good at catching the attention of the buyer. The back of the digipak is simple and has all the conventional information normally put onto digipaks. Through this digipak Amy Macdonald comes across as serious and peaceful artist.