A digipak adds value and is seen as something more special. It also tends to include more information about the band/artist, which makes their fans feel more closer to them. It’s seen as a modern approach to selling music. Digipaks are very important as they are what attracts the buyer, as the more they stand out the more someone will want to purchase it, however this may be done both at a store or through downloading. The cover art of the digipak can link to a significant style of the artist/band which will make it more unique. This will all help the music industry as it will help to earn the artist more popularity.
It is very important that when making our own digipak will try to make them as conventional as possible. We can do this by sticking to a typical digipak setup, having the artist name large and clear so it can stand out. It’s also very important that we include the name of our record label, web address, production information and a barcode. We have also been recommended to stick to 3 to 4 colours and to try and use one font throughout.
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