The most general function of a music video is to promote the artist or band and create a specific and recognisable image for them. Music videos also have the purpose of entertaining a wide spread audience. There is many different music video genres, which are set out for a different audience, they also choose to represent their image in a different ways.
I believe that the demand on music videos will grow as time passes by, as there a way of displaying the artist to the audience and creating a connection between the two. Also as CD’s and download sales are going down, this is a way for artists to get their music out and to also intrigue people into coming to see them live, which is where they could earn money from.
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