Carol Vernalli's theory involves the camera work and the editing which are used in music videos and she realised that edits in music videos are faster and much more frequent compared to films. She also found out how most videos are in a form of disjuncture and that the editing is usually created rhythmically so that the editing is very connected to the beat and song.
She believes that the rules of 'continuity' editing isnt followed in music videos in order to catch the audiences attention to what is on the screen. Jumps cuts, special edits and transitions are made really obvious so that it drews attention to itself throughout the whole video. Like all music videos, a master shot is frequently used so the video goes back to that one main scene. The camera used to shoot the video is also used to move in time with the music which gives the edits more rhythm so they connect together.
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