Kanye West Ft. T-Pain - Good Life
I consider this video to be one of the top examples of a music video because it is memorable. I can guaruntee that a majority of people who has heard the song or seen the video will remember the illustrations and colours in this video. In this video, I believe they have recorded a multiple number of basetracks of his whole body while he is performing his song. As a basetrack, the audience will always be brought back to this shot after each scene or illustration shown.
The whole music video is illustration based therefore the scenes are matching the lyrics, this features throughout the whole song. For example: "Now throw your hands up in the skyyy", when he says this, there are illustrations/clip arts of hands aiming 'up' as if they are a crowd to match the lyrics. The illustrations in this video play a very strong and important part of the video because they are used to make up the whole music video. Although the shooting scenes of the video were very simple, including the black and white effect of the artists, the editing on the illustrations and colours worked very well.
They also feature one model who appears to be used as an object because she seems to be revealing a lot of skin including her cleavage and legs. This effect is called the 'male gaze' which is used to draw the male viewers attention towards the video.
Overall, Kanye's music video is very strong and powerful which contains many features to make his video noticable. The video also emphasises the song and title which is 'Good Life', and it shows him having money, girls, travelling the world and seeing bright flashing colourful lights wherever he goes.
No comments:
Post a Comment