Laura Mulvey clearly illustrates that she believes that the media world is gender imbalanced as men are active and women are passive and are made to look attractive for the male gaze. When watching a music video it is expected for sexual representations of females to be shown through revealing clothes and suggestive body language. This is most common in genres like r&b, and hip-hop, although there are starting to be many exceptions as sexual representation is also starting to show up in other genres. I think that Mulvey’s opinion is definitely still right and is now becoming even more clear. Both male and female artists seem to continuously use sexual and provocative videos to the point where it has now become almost normal to see women being presented as objects of desire.
Examples:
50 cent ft Olivia – Candy shop
This video clearly illustrates women as objects as they are wearing little clothes and the camera moves to body parts were meant to focus on, this is done for the male gaze which projects its fantasy on the female figure. Also the man to women ratio is very unbalanced as there is only one man throughout the video who is the lead singer and the rest are women. 50 cent is made to look like a gangster/pimp.
J. Cole ft. Trey Songz - Can't Get Enough
This video again projects women as objects through the way the camera focuses on specific body parts and their lack of clothes. The men to women ratio is very uneven as there is much more women than men. The two singers are made to look cool and powerful as they stay in the front shot while there is women dancing behind them who have been blurred.
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