Research for Music Video - Andrew Goodwin's Theory

There are three types of relationships between songs and videos which are used to support and promote the song. They are:

1. Illustration
2. Amplification
3. Disjunction

Illustration - This is where the video tells the story of the lyrics. The video illustrates the lyrics and genre providing a set of clips and images. This is a straight forward technique which shows the viewers a visualisation. The music video below is an excellent example of an illustrative video as it contains lyrics which link directly to the images. At 1:29 he says "I beat the beat up, call it self defence" and you can see a visual image of him hitting a punching bag as if he is 'beating it up'.

Lil Wayne Ft. Cory Gunz - 6 Foot 7 Foot

(Please note: Explicit lyrics)

Amplifcation - This occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning. The music video below is a brilliant example of an amplifcation video because it enhances the concept of the song and it's theoretical meaning.

Drake - Marvins' Room

(Please note: Explicit lyrics)

Disjuncture -  This is where there is little connection between the lyrics and video or where the video contradicts the lyrics. The music video below is an example of a disjucture video because as you can see the video is made up of various of random clips such as scooter riding, dancing and more which all isn't linked to the lyrics.

Chris Brown - Beautiful People