Research - Andrew Goodwin's Theory

The man above is Andrew Goodwin, Andrew Goodwin has an actual theory about music videos amostly amongt the pop genre of the inustry. Andrew beleived that Music videos falled under 3 different types ILLISTRATIVE, AMPLICATION and DISJUNCTURE. The visual relationship with the lyrics, with these 3 different styles is different. For example :-

Illistrative : This is when the lyrics is the song are being performed on the screen, for example if the lyrics we're. 'He had his head on the window' there would be a man with his head on the window. Pure Illistrative videos tend to be comical and not as serious. An example of a Illistrative video :-

Amplification: This is simply when the video amplifies the songs lyrics and gives it more meaning. An example of a Amplification video is :-

Disjuncture: A disjuncture video is when the video and the lyrics have hardly any relevance or meaning to eachother. An example of a disjuncture video is:-