Research - Laura Mulvey on representation

This women here, is named Laura Mulvey. Through-out Laura's career she has a very opinionated view on representation.

Representation: How people are projected through stereotypes in media.

eg:- Black boy in hoodie = Thug

Laura Mulvey having study music videos for a long time, began to shine truth on the representation of women in music videos, for instance in most music videos especially the pop/RnB/Hip-hop genres. Women are seen not to be wearing many clothes and dancing around like strippers for example:-



 To the left is a normal everyday casual woman 

Here is Lil waynes opening scene to his music video (can you spot Lil wayne?)

All over the media women are presented as objects/fun/toys from music videos to magazines, everywhere. But why ? The answer is wrong but simple, because SEX SELLS if men see an attractive woman lacking clothes, they are more likely to purchase whatever it is advertising. With Girls/Women if they see a fairly attractive woman on the cover of a magazine or in a music video with alot of attention, they try to aim to be like the woman. Either way, SEX SELLS.

Finally...

... The term most appropiate for this theory is called 'The Male Gaze'