Thursday, 29 September 2011

Review of Previous Student Video

The student music video I have decided to review is from the song 'Hero' DaVinChe Featuring Cleo Sol
I liked this music video for a number of reasons, what particularly stood out was the quality of the performance which made the video look more professional. I also thought that the editing was very good as they included slow motion, jump cuts and a base track, this made the video seem well planned as it looked very competent and skilled. The structure of the music video is both amplification and illustrative, this is because it has both took an idea and amplified it but it also includes illustrative parts for example when she point to her wrist when the song lyrics say ‘I’m always on time’. The use of different locations makes the video more interesting to watch and also makes it more like previous videos of its genre. I do believe there is some representation of the male gaze as the camera sometimes focuses on particular parts of her body which is again common in its genre, however the fact that she is in the foreground makes her active and this means she’s more significant in the video.
http://vimeo.com/couchmode/candi1/videos/sort:newest/17676420#

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