Nigel, Beverley, Camilla, Irene from 283goswell on Vimeo.
This students music video stood out to me because of the song choice, it really appealed to me as I am most likely within the target audience which they were reaching for. There are a wide range of features within this video that makes this video stand out from the rest. One of the main reasons is the performance of the singer, she really performed the lip sync professionally as if she was actually the real artist. The editing for this music video was excellent because it involved lots of jump cuts which is very common in the genre. Another common feature which is used in a majority of RnB video are the different locations used for different verses, this gives the audience interest as there is something new to look at each verse. As for the mise en scene, I believe that there is some representation of the male gaze as the camera focuses on some parts of her body at times. We can tell that they have thought out the whole video and planned it out well in order to create a music video to fit directly into its genre. As for the structure of the video, it is mainly amplification as she is mainly singing and performing a majority of time but it also involves a slight illustration in one of the scenes.
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