I've picked this music video because i think it has some major key trates in it that all music videos have. First of all it is clear to see that the high angled shot of the artist standing with the bentley and sing the lyrics is the BASE TRACK EDITING, we know because regulary we come back to this shot and get some Lip Sync action. The is another BASE TRACK EDIT where the feature artist is doing his part.
All the other clips for example the pool party scenes is an amplification, of the the song. With that feel good context of partying and beautiful young women. To follow the video has lots of bright colours to kind of reinforce the happy party theme, also it gives us the denotation that the artist may be of some wealth and that he's the 'life' of the party.
Being the 'life' of the party, the camera is always on him. which agains bring me back to points of SELLing the artist.
The editing in the video follows a specific theme, for example its overflowing with jump cuts, everywhere. Also other than a quick fast foreward hear and there. It has the one effect all music videos have, which is the SLOW MOTION effect. The slow motion effect kind of dissapears in the night party scenes though.
The representation of women in this video is that they are toys/object. (But i'll get on that in another blog)
Overall it's a good video and has many features that help SELL the artist through the music video.
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